◆ On this day

April 23

4 sourced moments from April 23 in history: Shakespeare died in Stratford in 1616; Boston Latin School, the oldest US public school, was founded (1635); Coca-Cola launched 'New Coke', a famous marketing misstep (1985), plus 1 more.

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4 things happened on April 23

newest first ↓

2005 Technology · The Internet

The first video was uploaded to YouTube

Nineteen grainy seconds in front of two elephants quietly opened the era of online video.

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1985 Society & Economy · Business & Markets

Coca-Cola launched 'New Coke', a famous marketing misstep

On April 23, 1985, Coca-Cola changed its 99-year-old formula, then watched a furious public force the old recipe back in 79 days.

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1635 Society & Economy · Politics & Law

Boston Latin School, the oldest US public school, was founded

Founded in 1635, a year before Harvard, Boston Latin still drills Latin into teenagers nearly four centuries later.

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1616 Culture & Arts · Literature

Shakespeare died in Stratford in 1616

The world's most performed playwright died in the same Warwickshire town where he was born, baptised, and finally buried.

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